Connecting Lebanon to the World’s Finest Foods
We connect the region’s restaurants, hotels, caterers, and retailers with exceptional ingredients sourced from trusted producers across the globe.
Our diverse portfolio spans Japanese, Asian, Italian, French, frozen, chilled, dry, and international specialties selected for professional kitchens and premium retail.
For over thirty years, we have built our reputation on expertise, reliability, and long-term partnerships, empowering food businesses across the Middle East to deliver outstanding culinary experiences.
Our Journey
The beginning
Founded in Lebanon, General Promotion began by importing and distributing vegetable oils and canned foods, laying the foundation for a company built on quality, trust, and long-term partnerships.
Into Japanese Cuisine
GP introduced authentic Japanese ingredients to its portfolio, marking the beginning of what would become one of the company's signature specialties.
The widest sake range
Our portfolio expanded to include more than 35 premium Japanese sake labels, establishing one of the Middle East's most comprehensive selections.
A New Home
GP inaugurated its state-of-the-art 4,500 m² distribution center, featuring advanced cold-chain logistics and temperature-controlled storage designed to support the growing needs of our customers.
Food Automation and Robotics
GP continues to innovate through a dedicated Food Machinery and Robotics Division, introducing professional technologies such as Suzumo machines to the region.
Why Leading Businesses Choose GP
More than an importer and distributor, GP is a trusted long-term partner.
We deliver premium products, reliable service, and dedicated support
to help food businesses succeed every day.
GLOBAL SOURCING
Introducing new trends
to the market
We source authentic products and innovative food trends from trusted producers across Japan, Asia, Europe, and international markets.
PREMIUM QUALITY
Committed to the
highest standards
From sourcing to delivery, every product is handled with uncompromising food safety, quality assurance, and attention to detail.
LONG-TERM PARTNERSHIPS
Supporting your success
We build lasting relationships through expert consultancy, tailored solutions, reliable service, and dedicated support for every customer.
ISO 22000 CERTIFIED
Food safety and quality are at the heart of everything we do. Our ISO 22000 certification reflects our commitment to international standards and continuous improvement across every stage of our operations.
STATE-OF-THE-ART
DISTRIBUTION CENTER
Operating from our modern 4,500 m² distribution center, we combine advanced cold-chain logistics, temperature-controlled storage, and efficient distribution to preserve product integrity and ensure dependable delivery.
Beyond Supply,
Beyond Expectations.
More than a supplier, GP is a dedicated partner in your growth. We combine premium products, expert guidance, dependable logistics, and responsive support to help your business operate with confidence and succeed over the long term.
Premium Food Solutions
A carefully selected portfolio of premium Japanese, Asian, Italian, French, frozen, chilled, and dry products for professional kitchens, hospitality businesses, and premium retail.
Dedicated Customer Support
Responsive assistance for ordering, availability, product selection, and day-to-day business requirements, delivered by a team committed to supporting every partner.
Expert Consultancy
Professional product and operational guidance that helps established businesses and new hospitality concepts make informed decisions and develop stronger offerings.
Temperature-Controlled Logistics
Modern storage facilities and GPS-tracked delivery vehicles protect product integrity and maintain reliable conditions throughout every stage of the supply chain.
Built for Quality.
Designed for Reliability.
Our 4,500 m² distribution center is designed to preserve product quality through advanced warehousing, temperature-controlled storage, and reliable cold-chain logistics.